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Digital Transformation

Union Bank unveils Super App to facilitate DIY


Union Bank of India’s MD and CEO, Rajkiran Rai G, unveiled ‘Union SAMBHAV – World of Opportunities,’ a future digital ready transformation project, as well as its upcoming Super App, Union nxt – Do it Yourself. The main goal of these digital initiatives is to provide customers with smarter ways to do banking across all segments, with a focus on Do It Yourself (DIY).

“With the launch of Project Sambhav, I am confident that Union Bank of India will deliver real-world value to its customers through an accelerated digital transformation, both as a business ideology and an enterprise imperative,” Rai said.

With customer experience as the primary goal (design thinking), five customer-centric digital lending (end-to-end STP) journeys, namely pre-approved personal loan (PAPL), Union Cash (pensioner loan), Shishu Mudra loan, MSME loan-auto-renewal, and agri loan (KCC)-auto-renewal, were unveiled during its maiden ‘Digital Conclave’ to mark its foray into creating a digital bank within bank. On the bank’s mobile banking, new data-driven vibrant products and services were also introduced. The event also saw the launch of digital applications such as SoftPos and CRM Application.

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