Union Bank of India has launched a digital vertical to facilitate the development of various digital banking products, fintech partnerships, and digital marketing. The bank said it has been set up to strengthen the bank’s digital footprint in the BFSI space with an aspiration to create a ‘digital bank within bank’ by leveraging strengths of the recently 3 amalgamated banks. It will also act as a Digital Thought Circle of the bank, the bank added. The vertical will have research and innovation as the prime focus, apart from establishing partnerships, development, exploring UI/UX avenues to ease customer conveniences, and implementation of various futuristic digital platforms. Rajkiran Rai G, MD & CEO of the bank, said the digital vertical will aid to re-orient the bank’s digital vision and capture the growing digital business and build a strong digital ecosystem within the bank. The vision includes exploring innovative solutions and new emerging technologies such as AI, ML, 5G, blockchain, etc.
