Tag Archives: UX in Banking

Investing in the right user experience to win Millennials in Banking

Reported by | Updated: April 5, 2018

The most important banking customer of today is the millennial, who belongs to the mobile-savvy, tech-friendly, 20-35 year-old demographic. To acquire and retain this mercurial and difficult to please segment, the user experience in banking must be reimagined to create a more engaging experience. Switching from product-centered to customer-centered thinking must be a bank’s No […]