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Sustainable investing at a tipping point, says survey

A survey by Standard Chartered has found that sustainable investing among the emerging affluent, affluent, and high net worth individuals is at a tipping point, with awareness and interest at an all-time high.

However, investor apprehensions – lack of measurement and transparency – are preventing sustainable investing from becoming more mainstream.

Sustainable Investing Review 2021 has revealed an upward trend in such investments among more than 2,000 investors surveyed in Mainland China, Hong Kong, Taiwan, Singapore, India, the UAE, and UK. Overall, the allocation of sustainable investments in investor portfolios is on the rise. The survey revealed that 13% of investors already have more than 25% of total investments channeled into sustainable solutions, compared to just 2% of investors in 2020. About 68% have placed funds in a sustainable investment solution.

India is on an upward trajectory when it comes to awareness about sustainable investing, with interest higher than the global average of 82%. The potential to grow sustainable investing in India is significant as 67% of Indian investors would take greater financial risks to gain social benefits, compared to 53% of investors overall, the survey found.

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