Standard Chartered Bank has launched ‘DigiSmart’ credit card focused primarily on the ever-growing segment of millennials. This credit card will offer instant discounts and benefits across key eCommerce categories of travel, entertainment, fashion, groceries and food delivery round the year. The card is available for a nominal monthly fee of Rs 49. This fee will be waived off if the spends of the customer are Rs 5000 or more in the previous month. In the initial phase, the bank has partnered with marquee brands Myntra, Grofers, Yatra, Zomato, Ola and INOX to provide a unique multi-brand product for its clients. Jinesh Shah, MD, Credit Cards, Personal Loans, Mortgages and Payments at the bank, said today’s upwardly mobile youth are keen to adopt latest trends in fashion, food and entertainment leading to a rising demand for simple credit products and the bank truly believes that the DigiSmart credit card is a product which brings in convenience along with the benefit of attractive offers.