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SBI Card has a new brand identity

SBI Card has a new brand identity, designed to appeal to the millennial generation. The redefined identity reflects the brand’s contemporary and youth-focused outlook and its endeavor to build a stronger connect with millennial consumers. SBI Card has over 7.5 million cardholders. As part of the brand makeover, SBI Card has unveiled a new logo, which retains the iconic blue Keyhole and SBI wordmark for the immense trust, credibility and heritage that the mother-brand SBI lends to the brand while the styling for the word ‘Card’ has been changed to a more approachable typeface.  The company claimed the new logo is a balance between the brand`s heritage and the progressive approach it has internalized. Hardayal Prasad, MD & CEO, SBI Card, said with the millennial consumer segment set to increase to 410 million by 2020, SBI Card, over past few years has been focusing on developing best in class solutions designed to meet their needs. The new identity reflects that it is ready for the young India, building on the solid legacy it has developed over 2 decades, he added.

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