Reliance General Insurance has brought speed and acceleration to its vehicle claim process by introducing ‘RAPID’, equipped with image analytics powered by Microsoft Azure Cognitive Services and Azure Machine Learning capabilities. This end-to-end solution has helped the company provide a faster and seamless customer experience while making vehicle claims. While the country largely relies on traditional ways to renew policies and process repair claims, which usually required inspectors to physically look over vehicles and assess damages, leading to delays in the process of inspection, Reliance General Insurance in order to avoid these roadblocks, collaborated with Celebal Technologies, a Microsoft partner, to create the new AI solution, which allows customers to buy or renew policies anytime, anywhere. The technology uses Artificial Intelligence to identify damage from the vehicle image feeds and procures the correct assessment, which gets instantly delivered to consumers. In this process, right from the accident spot, the insured can access the Reliance Selfie app to intimate the claim, upload the photos and documents to get the claim registered. Once the claim is generated, the AI tool starts processing and almost instantly generates a provisional repair work order for the customer. It also gives an option to the customer to opt for on-the-spot settlement which can be credited in customers’ accounts immediately. Rakesh Jain, CEO, Reliance General Insurance Co, said this technology brings the much-needed acceleration to more than 60% of claims the company receives for passenger vehicles that have just peripheral damages. With the use of RAPID, a significant decrease in the claim processing time is achieved, which will result in an enhanced customer service experience, he added.