Paisabazar.com, an online financial marketplace, has entered into a strategic partnership with IDFC Bank to offer the bank’s retail and lending products to customers. Customers will be able to access, choose and buy savings products, fixed deposits, personal and home loans offered by IDFC Bank through the Paisabazaar.com platform. Customers can also open fixed deposits in IDFC Bank online through an Aadhaar-based digital KYC process. Naveen Kukreja, co-founder & CEO, Paisabazaar.com, said the company intends to enter into strong strategic alliances with India’s leading banks and financial institutions and aim to become a customized solutions provider for lending and investment needs of customers through easy, transparent, completely paperless and presence-less processes. Biju Pillai, head – Assets, IDFC Bank, said the partnership would facilitate near real-time decision making, thus enhancing the value proposition for new-age consumers who prefer applying for financial products and services online.
