New Zealand bank ASB has become the first bank in the country to launch its own Chinese social network profile on Sina Weibo (Weibo), and become a verified user. Coinciding with New Zealand’s Chinese New Year celebrations, ASB has also created its own Mandarin symbol for Chinese customers. Meaning ‘winning and success’ in English, the Chinese character will be used on ASB’s Weibo posts. A growing number of ASB’s customers are Chinese or are of Chinese origin and it makes sense to connect with the customers in their own language, a senior officer of the bank said. The bank has more than 141,000 likes on Facebook and it now looking forward to increasing its online presence in a new language. The platform will be used to converse with migrant Chinese customers, providing information on the bank’s news, sponsorships, campaigns and reports.
