Intellect SEEC, the insurance software division of Intellect Design Arena, launched its Contextual Sentiment API on Amazon Web Services (AWS) marketplace. The API uses Machine Learning and Natural Language Processing technology to provide real-time text analysis and score / measure the contextual emotional response to a product / brand or a service. Intellect SEEC’s Contextual Sentiment API, through AWS Marketplace, enables customers to securely use the API for text analysis, including how a specific word was used in a given context. Users will be able to quickly detect sentiments expressed in company reviews, product surveys, social media posts, and other data sources to measure satisfaction and identify trends. The API offers real-time text analysis to score the sentiment as ‘positive’, ‘negative’ or ‘neutral’ and allows insurers, marketers, developers, data scientists, investors, and others to position their products, their brands, or their services better. Lakshan De Silva, CTO of Intellect SEEC said having tested several standard sentiment engines in the market, it came as a surprise that none of them did a great job at reading sentences in the context of multiple entities. With the company’s new product developers and data scientists can use contextual sentiment to solve more complex problems, knowing that finally they can accurately read the context, based on any entity.