Federal Bank has unveiled its first-ever brand centric campaign around the theme of long-lasting partnerships. Thrre television commercials of this genre were released recently. In association with advertising partner, Ogilvy, and created by ace ad filmmaker Prasoon Pandey, the new TVCs showcase an endearing bonding of an old yet ‘young-at-heart’ couple that will appeal to all age groups. Abraham Koshy, chairman of the bank said the bank has now grown into a leading private sector bank with pan-India presence and through the new campaign, it wishes to communicate to the expanded audience what the bank stands for. The corporate campaign is anchored in the consumer insight that the bank is considered as a warm, reliable and a lucky relationship partner of consumers. We have weaved this insight into the theme for the campaign that resonates well the emotional quotient of a perfect relationship, he said. The bank will launch the advertising campaign across multiple media platforms in key markets pan-India with a focus on Kerala, Karnataka, Maharashtra, Gujarat, Tamil Nadu & Punjab.