Merrill, a division of Bank of America that specialises in investment management and wealth management, has announced the launch of Merrill Video Pro, a virtual video studio that allows financial advisers to create content and connect with clients and prospects at scale.
“Video is an engaging medium for advisors to connect in a modern, simple way,” said Kirstin Hill, Chief Operating Officer at Merrill Wealth Management. “The new tool is the latest example of how Merrill is modernizing the way advisors communicate with clients and connect with prospects.”
Following the recent launch of Merrill Advisor Match, Merrill Video Pro enables advisors to create videos using an ever-expanding library of customizable content on topics including managing retirement goals, wealth transfer strategies, navigating markets during turbulent times, and more. Customized videos can then easily be shared through e-mail, LinkedIn and on an advisor’s website, as well as incorporated into events and seminars.