L&T Finance (LTF) has entered into a multi-year strategic partnership with Amazon Finance India to co-develop cutting-edge credit solutions designed to enhance affordability for eligible Amazon customers and merchants.
As a leading provider of diverse financing solutions, L&T Finance supports a wide range of needs, including two-wheeler and consumer goods purchases, home loans, farm equipment, and funding for women entrepreneurs and rural groups. The company also offers real estate and infrastructure financing, as well as tailored financial support for small and medium enterprises through term loans and overdraft facilities.
This partnership will enhance LTFs product diversification strategy and improve credit availability for consumers in a fast and seamless manner.
Sudipta Roy, managing director & CEO of LTF, said, “This collaboration will enhance the customer experience by leveraging Amazons agile technology, showcasing our shared synergies in delivering exceptional value and convenience. It will also revolutionise how responsible financing is accessed and utilized by consumers in emerging India.”
Vikas Bansal, director of Amazon Finance India, said, “Our collaboration with LTF will aim to empower eligible customers to fulfil their consumption aspirations. By leveraging a cloud-native architecture, we aim to set new standards in availability, speed, and overall experience, ensuring that we continue to simplify lives and meet the evolving needs of our customers.”
