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Kotak Bank offers movie tickets on Twitter

Kotak Mahindra Bank and PVR Cinemas have forged an exclusive tie-up under which the bank’s customers can tweet and get tickets for the much-awaited movie Bajrangi Bhaijan starring Salman Khan, which is slated for release soon. Recently, the bank had partnered with author Amish for his latest book ‘Scion of Ikshvaku’ for ‘Tweet to Order’ faciltiating the bank’s customers to buy the book simply by sending a tweet. The bank had pioneered social media banking with the launch of Jifi in March 2014. Thereafter, it has consistently offered innovative digital solutions like KayPay, Jifi Saver, and Hashtag Banking. Now, customers can order tickets via twitter from July 12-15, 2015 for prime time shows on the day of release i.e. Friday, July 17, 2015, from PVR Cinemas’ eight multiplexes across Delhi, Mumbai and Bengaluru. Kotak customers have the privilege of buying tickets before they are made available to general public. Further, customers are also assured of best seats in the multiplex. Shanti Ekambaram, president, Consumer Banking of the bank, said social commerce is a new dimension of social media banking, where the bank is enabling e-commerce transactions via Twitter. With social commerce, it is creating experiences that redefine banking by seamlessly integrating them into customers’ lifestyles.

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