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InspiHE₹: Bharti AXA launches financial literacy campaign for mothers

Bharti AXA Life Insurance has launched a financial literacy campaign ‘InspiHE₹- enabling an empowered future’– a special initiative to spread financial awareness among women and enable them to make informed financial decisions for a secured future. 

In a press release, Bharti AXA Life Insurance quoted research which suggests that 55% of women do not make informed financial decisions, and 59% of women don’t have any health or life insurance. Bharti AXA wants to change this scenario one step at a time. Observing International Mother’s Day and ahead of the International Day of Families, the company has embarked upon this initiative to empower women, especially mothers by teaching them the basics of financial planning and savings to secure their future. 

‘InspiHE₹’ campaign will kickstart with on-ground education sessions for a group of mothers across Mumbai and will be promoted across social media platforms to create engagement. Through this campaign, the company aims to engage with women, especially mothers, their families, and close to 1 million citizens of the country on Facebook, Twitter, Instagram, and LinkedIn to raise awareness about a financially secure future for women. 

Parag Raja, Managing Director and Chief Executive Officer, Bharti AXA Life Insurance, said, “Bharti AXA believes in equality and has always supported initiatives to empower women. With this campaign, we aim to reach out to the larger women audience to educate them on the importance of financial literacy.” 

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