ING Vysya Bank joined the FIFA World Cup chorus by kicking off an innovative social media campaign ‘Master Save’. The online contest that began on 13 June will conclude with the World Cup final on 14 July. The bank will post four best saves everyday from the previous day match and invite football fans to vote for their choice along with reasons. Every day 5 winners will be declared with two grand prizes towards the closing stages of the tournament. The social media channels of the bank will also host sports trivia and interesting info graphics on football to keep the fans engaged. Earlier this year, the bank had also launched Champions League-themed debit cards in line with its commitment to promote the sport. It was the first time that an Indian bank has launched an official UEFA-branded debit card. The contest can be accessed at ING Vysya Bank’s Facebook page or Twitter page to participate.