ING and Belgian bank KBC are collaborating to launch a new, integrated mobile payments and loyalty platform in Belgium. This will combine ING’s payment app Payconiq with loyalty platforms Qustomer and KBC’s CityLife. Rik Vandenberghe, CEO ING Belgium, says the customer feedback it received about Payconiq and Qustomer strengthens its conviction that as a bank it constantly has to innovate. Daniel Falque, CEO of KBC Belgium, said the importance of mobile payments is increasing exponentially, both online and in shops. ING had developed payment app Payconiq and also bought loyalty platform Qustomer, while KBC worked with CityLife, a loyalty platform that enables buyers to save for a personal goal or a good cause. KBC also launched its own mobile payment solution in the CityLife platform.