IndusInd Bank has redesigned and refurbished its website – indusind.com – to offer customers an enhanced experience across devices such as desktops, laptops, mobile phones and tablets. The bank said the new website will help customers to meet their digital banking requirements post-lockdown. The website uses best-in-class design principles and is powered by the latest version of content management platforms – Adobe Experience Manager. Users will be able to seamlessly navigate through the various products and services of the bank, thereby enabling the bank to curate its offerings based on their preferences. It incorporates several features that aim to offer users, who are visually impaired with a smooth browsing experience. Anil Ramachandran, Executive Vice President and Head – Marketing & Retail Unsecured Assets at the bank, said this is another key step forward from a brand perspective as the customer experience in this critical touchpoint has been significantly enhanced. The layout and navigation deliver a simple and visually pleasing platform for the customer.
