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IndusInd Bank launches IndusInd For Sports

IndusInd Bank has launched non-banking sports vertical IndusInd For Sports with an aim to make sports an integral, intrinsic and strategic element for both internal and external stakeholders.  Using the unique power of sports to attract, mobilise and inspire, IndusInd For Sports attempts to bring out the sporting best –human values, inclusion and sustainability, the bank said. The vertical will entail year-long engagement activities for customers, employees and the community through well thought-out programmes. In line with this strategy, IndusInd For Sports has launched a para champions programme – IndusInd Umang, a platform exclusively designed for differently-abled sportspersons.  The programme will provide a series of well-structured support systems to encourage emerging and elite para-athletes, who have overcome challenges and excelled in their chosen sport against all adversity. IndusInd Umang is launched in association with GoSports Foundation, an independent, professionally-managed and donor-funded organisation focused on promoting sports in India. In addition to financial scholarships the programme will also help athletes with access to the top sports science and sports medicine experts provide opportunities for high-performance training and enable them to travel to events with their escorts/guardians. IndusInd Bank MD and CEO Romesh Sobti said sport is a great way to learn how grit and determination can help overcome perceived limitations. Through the IndusInd For Sports vertical, the bank aim is to tap the latent sporting culture of the country through various engaging programs, he said.

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