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ICICI Bank’s iMobile Pay now used by customers of other banks

ICICI Bank said over 2 million customers of other banks are now using the revamped version of the bank’s mobile banking app, ‘iMobile Pay’. The bank has made ‘iMobile Pay’ open to all, including customers of other banks, about 5 months ago. The bank said the trends received so far show that users are enjoying the various features offered by the app such as ‘pay to contact’, bill payments and ‘scan to pay’, among others. This first-in-the-industry initiative provided the significant convenience of interoperability, as it enabled users of any bank to link their account to the app and start making payments/transactions digitally. It also offered them access to an entire range of ICICI Bank services including savings account, home loan, credit card, personal loan among others from the comfort and safety of their homes. Bijith Bhaskar, Head – Digital Channels & Partnership at the bank, said the bank was the first to introduce a mobile banking app in the country in 2008, called ‘iMobile’. It has transformed the app and renamed it ‘iMobile Pay’ 5 months ago to offer interoperability so that anyone, including customers of other banks, can experience the benefits of hassle-free payments and digital banking of ICICI Bank through this app, he said adding this was made possible by leveraging NPCI’s interoperable infrastructure.

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