ICICI Bank has launched a ‘Maha Loan Dhamaka’, an initiative to provide a bouquet of on-the-spot loan approvals and exclusive manufacturer-led offers including Hyundai Motors India in semi urban and rural locations, and at large corporate premises to individuals, including non-customers of the bank. The bank said it will host around 2000 such ‘Maha Loan’ camps across the country by end of March 2020. Every camp will be a two-day affair where individuals can walk in with requisite documents and walk out with on-the-spot approval for finance. The first such mela was held at Deesa in Banaskantha district in Gujarat. The loans can be availed for 2- and 4-wheelers, trucks, farming equipment and tractors. In addition, personal loans and gold loans will be available at the melas. The bank said these ‘Maha Loan’ camps are one-stop shops for people from the surrounding towns/ villages to access the entire range of the bank’s tailor-made products and services. Anup Bagchi, ED of the bank, said the bank is taking its unique proposition of instant loans and on-the-spot-approvals to the doorstep of potential customers across the country in semi-urban and rural areas, as well as to salaried employees of corporates.
