ICICI Bank now facilitates its retail customers to complete the KYC process through video interaction. The bank has, to begin with, made the facility available for new customers keen to open a savings account, including a salary account with the bank, or avail a personal loan from the bank. The facility is also available for customers applying for ‘Amazon Pay ICICI Bank Credit Card’, a widely popular credit card variant. The bank said it will shortly extend the facility to other variants of credit cards, home loans and other retail products. The bank claims it is the first bank to offer this facility for opening salary accounts and availing a personal loan. The facility allows the customers to complete the KYC process digitally within a few minutes, without physically meeting a bank official at the branch or their home. Anup Bagchi, ED of the bank said the facility brings in a new paradigm as it makes the whole process digital, frictionless and fast to the customer.
