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HDFC Bank is most valuable brand in India

HDFC Bank continues to be India’s most valuable brand, according to BrandZ Top 50 Most Valuable Indian Brands 2017 by WPP and Kantar Millward Brown. This is for the fourth year in a row that the bank has retained the position. It has doubled its brand value since the ranking began in 2014 from $9.4 billion to $18.0 billion. The study mentioned that India’s most valuable brands have increased their brand value by 21% to $109.3 billion in 2017. The study indicated that consumers perceive HDFC bank as increasingly innovative. The study covered 120,000 brands across 414 categories with insights from 3.1 million consumers.

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