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HDFC Bank, Snapdeal to launch co-branded card

HDFC Bank has formalized a partnership with Jasper Infotech, which owns and operates Snapdeal, to launch a co-branded credit card. Tge Snapdeal-HDFC credit card, the first such co-branded card in the country may be the bank’s first tie-up with an e-commrce firm. The card is expected to be introduced in the next one month’s time and will target buyers in smaller towns and cities. Snapdeal has confirmed the news but did not give out details. The deal is expected to bring in benefits for Snapdeal, which sees a significant portion of its $3 billion annual gross merchandise sales generated from tier-III and IV towns and cities.

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