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HDFC Bank, Rajasthan govt in tie-up to help startups

HDFC Bank said it is partnering with the Rajasthan government to promote and nurture startups in the state. The tie-up is intended to provide end-to-end solutions like current accounts, credit cards and other solutions to startups under its SmartUp program of the bank. The bank said it also plans to assist startups in showcasing their offerings to the general public through its various platforms. The MoU was signed by Akhil Arora, principal Secretary – IT and Communication, government of Rajasthan and Smita Bhagat, head – Branch Banking, Government Business and Ecommerce at HDFC Bank. Bhagat said the bank believes that for startups to thrive, an ecosystem needs to create where relevant stakeholders come together to be with them right from the start of their entrepreneurial journey and create solutions that evolve as the company grows. She said the customized solutions the bank can offer under SmartUp program to startups will help nurture innovation in the state.

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