HDFC Bank said it is powering an app that was launched by Shri Mata Vaishno Devi Shrine Board. The app, myPrayer app, is part of HDFC Bank’s myApps range of services and will allow devotees to watch live Darshan and Aartis, make donations and have prasad delivered at their doorstep. The app has been launched just ahead of the festive season. It is expected to benefit devotees who traditionally visit the shrine but would be unable to do so this year on account of the restrictions on travel due to the covid pandemic. The app is available for download from Google Playstore and has been completely customized for Vaishno Devi Temple. The #myApps range, a suite of white-label apps, enables religious institutions, municipalities, housing societies, Smart cities, clubs, and even gymkhanas to completely digitize their ecosystem. These apps are a part of the bank’s strategy to take digitization to the next level by focusing on providing value beyond basic banking services. Smita Bhagat, Country Head, Government, and Institutional Business, E-Commerce and Start-ups, HDFC Bank, said in line with the #DigitalIndia mission, the bank’s myApps suite of products was designed to provide institutional customers with convenience, flexibility, and the extra digital edge they need to ensure they are enhancing their services.