Bank Millennium, a digital bank in Poland, is celebrating the success of its goodie cashback programme, which reimburses some online shopping expenses.
The value of transactions made by its users has exceeded PLN (the official currency of Poland) 1 billion, and the value of the cashback accrued on this amount is almost PLN 24 million. The year 2021 was a record year for the goodie purchasing platform — users completed 4 million cashback transactions worth PLN 593 million, and the value of the return charged to them in 2021 was PLN 12 million. There was also a 90% increase in the number of gift cards sold.
The goodie shopping platform (mobile application and website) allows customers to combine promotions, so users can take advantage of special discounts and bonuses offered by stores.
“In 2021, we recorded a record interest of users in online shopping and the goodie cashback programme. The fourth quarter was particularly interesting when the results of the program soared sharply. The galloping increase in the prices of goods and services means that we are looking for opportunities and savings on everyday shopping,” says Wojciech Grudzień, CEO of Millennium Goodie.
The service is growing in popularity among Bank Millennium customers. Initially available only in the bank’s mobile application, in the fourth quarter of 2021 it was also made available on the Millenet website.
