Fullerton India Credit Company has launched the Appathon round or the second round of this year’s Finnovatica program. This is the second year that the company is hosting the Finnovatica program, a platform that seeks to leverage the ideas of talented young students to develop innovative digital solutions that may redefine the landscape of retail and rural lending in India. The initiative is in alignment with Fullerton India’s agenda of continued focus on digital innovations to improve consumer experience. Finnovatica comprises of 3 stages – Genesis, where ideas from students are received; Appathon, where the shortlisted teams are first mentored by senior executives of Fullerton India and subsequently, the ideas are presented to an eminent jury; and The Final Arena, where the shortlisted teams give a demo of their fully functional prototypes, post which the winners are announced. This year, the program has received an active participation of almost 200 students from 6 premier engineering institutions across the country. Rajashree Nambiar, MD & CEO, Fullerton India said the company is delighted to witness a 33% increase in participation this year and it continue to support these bright minds to create new technological solutions and guide them to transform their ideas into scalable business models.
