Fino Payments Bank has launched Jan Bachat Khata, an Aadhaar authentication based digital savings account that brings neo-banking experience to consumers. The savings bank account facility is available to everyone who is comfortable with AadhaarAuth based banking on fingertips. However, the primary segment would-be low-income household families and beneficiaries of government’s direct benefit transfer (DBT). For this set of customers Aadhaar enabled payment system (AePS) has emerged as the preferred mode of transaction as it is convenient, secure and completely digital. Jan Bachat Khata was launched on 15 August to commemorate India’s Independence Day driving customers towards financial independence and freedom of choice. The core insight behind JBK was making it very natural to carry the bank, everywhere – all that is needed is the thumb or finger print for authentication.
