Information solution and analytics provider Equifax Analytics is joining hands with PayU to provide a service to financial services institutions to get an insight into their consumers’ transactional behavior. Financial institutions will get more insights while prospecting new products to a customer. Jitendra Gupta, MD, PayU India, said the innovative product that is offered is aligned with the company’s vision of supporting the credit ecosystem including banks, NBFCs, and fintechs in order to provide seamless credit access to millions of underserved customers. K.M. Nanaiah, MD, Equifax Credit Information Services and country leader, Equifax India and MEA, said the complementary partnership will enable an informed decision making and smoother journey for the new to credit customers.
