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Dena Bank to use RFID card to help high value customers

Dena Bank has introduced RFID-enabled banking cards using which a branch manager or a relationship executive can recognize a valued customer even as he or she is walking into a bank. The system will populate all the relevant details and information about such customers for the convenience of the manager/relationship executive even as the customer is walking into the branch. The bank said in a statement this will help the branch staff to take care of the customer’s needs and offer services quickly without any delay. When such a customer completes the transaction and leaves the bank branch, the system will capture his/her exit, indicating that transactions have been completed. This information will go into an analytics system and allows the bank to evaluate how long a customer waited before being helped and how much time the customer spent in completing the transactions and other details of his transactions. The RFID card is being introduced in select branches.

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