Bollywood actress Deepika Padukone will be endorsing Axis Bank and will lead the bank`s new campaign ‘Badhne ke kai naam hai…’. “A bank plays a very important role in the progress of so many individuals and I`m proud to be a part of the Axis Bank team,” she said in a statement. She is happy that being a woman, she has been chosen to represent the brand as she sees no reason why any industry should be dominated by either gender in today`s day and age. Deepika, who grew from being a badminton player to a model and then actress, says she believes in the brand`s philosophy – `Badhti Ka Naam Zindagi`. This is the first association of the bank with a celebrity, and the idea behind zeroing in on Deepika, says the bank, is because her journey of progress represents the new India which is young, hardworking, in-tune and aware of the world around them.