DBS Bank said it is continuing its partnership with the Indian Premier League cricket team Rising Pune Supergiant for the second consecutive year. The bank will be the associate sponsor of the IPL team led by Australian captain Steve Smith. Sheran Mehra, group head, Strategic Marketing & Communications, DBS India said Rising Pune Supergiant is a newly revamped team this year and certainly the dark horse of the 10th edition of IPL. As a brand, the bank sees real value in continuing to partner with Rising Pune Supergiant and being present on a platform like IPL, which helps the bank to resonate with customers and build affinity through unique and joyful experiences. As associate sponsor, the bank will have several rights and entitlements to display its logo on platforms that include the team’s official cap and helmet and other marketing related collaterals. It will also have in stadia branding, premium hospitality and match tickets, and access to the Rising Pune Supergiant players.
