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Citi India launches chat facility for customers

Citibank has launched an instant chat services for customers logged in to Citibank Online (CBOL) in India. The real-time chat facility will help in resolving queries instantly, in a safe environment, across cards, domestic and non-resident accounts and loans, for clients as they transact online. Kartik Kaushik, country business manager, Global Customer Banking, Citi – India, said the live chat functionality will transform the post login experience of Citi’s customers as they will be able to instantly connect with the service team while they bank on the secure site. The chat facility will address the customer’s need for help or clarification while logged into CBOL, he added. CBOL also features a regular chat facility for generic query resolutions to support non-account centric queries, such as requests for product features, branch locations and log-in assistance, among others. India is the first country in Asia Pacific within the Citi network, which spans 12 countries in the region, to launch the generic chat capabilities. After logging in to CBOL, a customer who would like to use the post-login chat facility will need to click on the chat icon under the ‘your queries’ tab. An authentication OTP will be sent to the customer’s registered mobile number. Within a minute, a CitiPhone Officer can chat with the customer to help him or her navigate and transact on CBOL. The service will be available from 9.00 am to 9.00 pm.

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