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Brand value of African banks

First Bank, Guaranty Trust Bank and Zenith Bank are among the World’s 500 most valuable bank brands in 2014 global rankings by Brand Finance, the World’s leading Brand Valuation Consultancy. According to a statement in Lagos by The Banker/Brand Finance Banking 500, First Bank is rated as Nigeria’s most valuable bank brand, the seventh most valuable bank brand in Africa and 382nd globally. The Worlds’ biggest banks are ranked by their brand value with the results reflecting industry trends and indication of future developments. The statement explained that First Bank in 2014 recorded a brand value of US$228 million, following a 13.44% increase over its US $201 million brand value by ranking in 2013. Guaranty Trust Bank is 10th on the African ladder with a brand value of US$191 million, declining by nearly 55 compared to its brand value of US$201 million recorded in 2013. Zenith Bank made 11th Africa’s most valuable banking brand with a brand value of US$174 million in 2014, representing a marginal increase of 1.21% over US$172 million it recorded in 2013. According to the statement, Standard Bank holds its position as Africa’s most valuable banking brand.

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