Barclays will not renew its 40 million pound a year sponsorship of Premier League in the wake of sexist emails scandal. According to a BBC report, the bank – which had already been considering withdrawing once the contract ends in 2016 – is said to have decided it will definitely not renew the arrangement. Barclays has already registered its ‘deep disappointment’ over the emails, in which Premier League chief executive Richard Scudamore had reportedly made some disparaging remarks against women. The bank is reported to have made its feeling known privately to the League at the highest level and made it clear it did not want to see the situation in any way damage its reputation. It is believed that the bank’s CEO Andrew Jenkins is of the view that football does not match up with his bid to ‘clean up’ Barclays’ tarnished image in the wake of a 10% rise in bonuses this year despite a fall in profits. Barclays had already considered ending its sponsorship of the Premier League after senior bank figures said it had ‘zero value’ in the UK.