Bajaj Finserv is partnering with Wochit, a US-Israel based video automation company, to meet its ambitious goal of making video as the primary format of stimulation across its stakeholder sets. With Wochit’s predictive video creation platform and distribution channels, Bajaj Finserv will bring stories to life, at scale and speed, cutting down video turnaround time to less than 30 minutes and at 1/10th the cost. In the first-of-its-kind initiative, Bajaj Finserv will take its first step towards leveraging the remarkable growth in online video consumption and lead video adoption among BFSI players. Manev Mianwal, group marketing head, Bajaj Finserv, said Wochit is the first building block in the company’s journey of creating video as the primary format of stimulation and communication across its stakeholder sets. The company will add many other pieces of technology to create a powerful story-telling tool that leverages both creativity and automation to deliver impact for business, he added. Dror Ginzberg, founder and CEO, Wochit, said the service offered by the company will empower Bajaj Finserv to churn out over 2000 videos a year through the partly automated digital capabilities with minimum human intervention.
