Bahrain Islamic Bank is collaborating with Bahrain FinTech Bay (BFB) to launch an exclusive program called ‘Digital Marketing – Tech Minds of Tomorrow”, providing local talent and startups with the opportunity to develop a unique future-forward digital marketing tech program for the bank’s marketing division. The program encourages innovative, out of the box thinking among local talent and aims to inspire creativity, enabling them to develop an innovation platform. As part of the program, teams of professional marketeers, web and software developers, as well as computer programmers will be challenged to create the ultimate marketing automation platform for social media. The platform will combine the power of automated processes, from campaign management, digital platform analytics and social media listening tools, to scheduling, reporting and publishing, with a built-in approval process. The platform will also offer customers a seamless, efficient and personalized digital experience. Hassan Jarar, Chief Executive Officer of Bahrain Islamic Bank, said under the program participants will be able to connect with like-minded individuals who are driven to develop a simple platform that will combine the power of automated processes. This initiative is a reflection of the bank’s brand ethos, going beyond its product offerings by reaching to the customers and fulfilling their banking needs.
