IDFC FIRST Bank has unveiled the first-of-its-kind AI-powered holographic digital avatar of the country’s most celebrated and legendary actor Amitabh Bachchan, setting a new benchmark in customer engagement and digital innovation.
The Holographic Extended Reality (HXR) device, features touch capability, allowing users to interact directly with the digital avatar. Currently, customers can engage with Bachchan’s digital avatar and get information on bank products and services, including Zero Fee Banking, Monthly Interest Credits, Mobile Banking, and the innovative Current Account BRAVO. The Bank will integrate additional product offerings in subsequent phases.
This revolutionary technology will redefine the banking experience for customers, offering personalised assistance and an immersive service experience. This initiative is in line with IDFC FIRST Bank’s commitment to its digital-first philosophy and innovation-led customer-centric approach.
Speaking on the launch, Shreepad Shende – Head, Business Excellence & Corporate Strategy at IDFC FIRST Bank, said, “We’re proud to be the first in the banking industry to bring this AI-powered holographic innovation to life. With this, we have created an entirely new way for our customers to interact with us at our select branches, making banking simpler, faster, and more engaging.”
