Aviva Life Insurance launched its Will Writing Service, an end-to-end digital service, for customers who wish to make a will in a seamless and secure manner. This new digital initiative aims to promote financial literacy among customers across all ages. The Will Writing Service helps customers create a will for their assets, in just 3 simple steps in just 15 minutes – fill in personal and asset details, nominate beneficiaries and generate will. Aviva said this unique platform is a way of enabling people to understand that as they earn and acquire assets, they need to ensure a smoother transition to pass on their possessions to their loved ones in a structured manner. The online user-friendly interface allows customers to complete this important task at their convenience anytime, anywhere. Anjali Malhotra, chief customer, marketing & digital officer at Aviva, said there exist a lot of misconceptions and apprehensions about making a will as people often associate it with death and unfortunate circumstances. Also, many people put off writing a will because they find it a costly and tedious affair. Aviva has launched this service for its customers online, free of cost, with the aim to encourage everyone to create their will with ease.
