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AU SFB, ICICI Lombard announce bancassurance tie-up

AU SFB, ICICI Lombard announce bancassurance tie-up

AU Small Finance Bank has entered into a bancassurance tie-up with ICICI Lombard General Insurance. The partnership will provide the bank’s diverse customers access to the insurers’ portfolio and enhance penetration across India.

AU Bank has been rapidly expanding its distribution footprints across India and this tie-up aims to further enrich its general insurance offering with agile, digital and paperless solutions offered by ICICI Lombard. The entire suite of products will be offered across 980+ banking touch-points spread over 20 states and two union territories. These customer-centric products will provide long-term financial security to customers and their families.

Sanjeev Mantri, Executive Director, ICICI Lombard said, “This tie-up will improve our resourcefulness to boost services through value-enhancing offerings. The technology-driven and customer-centric approach of both partners make this collaboration an ideal alliance between two brands, which eventually paves the way for organised customer-centric growth”.

Uttam Tibrewal, Executive Director, of AU Small Finance Bank, said, “Expanding our bouquet of financial services and customer value proposition, we wanted to associate with an additional general insurance partner to add value to our existing range of products and services while helping our customers plan for better financial security. The customer-friendly products of ICICI Lombard, combined with our extensive presence and robust technological capabilities, will be the right mix to increase insurance penetration.”


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