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Andhra Bank CMD in marketing drive

C.V.R. Rajendran, CMD, Andhra Bank, and a team of bank officials have undertaken a novel mode of promoting business for the bank by going from shop to shop in and around Hyderabad. Rajendran and his team visited some 350 shops and business establishments for this purpose. He later said the bank had launched a shop-to-shop campaign to market credit and current account facilities among businesses, but as some of the staff members were either shy or slow, he decided he would also join them. The bank plans to continue this marketing initiative in important business centers in major cities/towns involving both top executives in the general manager cadre and lower-rung officials. Rajednra said the campaign also doubled up as a customer survey as every businessman was asked details of his bank account, what he expects from his banker, and so on. The bank has decided to provide POS machines at shops in various locations.

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