IDFC First Bank has signed Bollywood actor Amitabh Bachchan as its first-ever brand ambassador. The bank said Bachchan’s personality perfectly resonates IDFC First Bank’s brand persona and values pillars – Sincerity, Humility and Contemporariness. V. Vaidyanathan, MD & CEO of the bank, said the charisma of Bachchan has captivated people of all ages across countries and that he is amazed by his humility despite his extraordinary successes. Speaking on the association, Amitabh Bachchan, said IDFC First Bank is a bank with strong values, great corporate governance and transparency and it is transforming the lives of a large population of the country with new-age products and services.