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3 banks top brand value in Singapore

Singapore’s 3 large banks have retained their position as the most valuable brands in the country. Brand Finance, which has evaluated the worth of the top companies in Singapore, said DBS still topped the list, with around US$5.4 billion brand value. OCBC and UOB again finish second and third with a brand value of US$3.64 billion and US$3.62 billion. Notably, UOB is the most improved brand by absolute value, its brand value has increased US$856 million, closing the gap with OCBC. Brand Finance said the three banks have contributed 30% of the total brand value in Singapore, up from 27% last year. The growth is in line with other financial brands around the world but we wish to see a more diverse mix at the top.

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