State Bank of India has a new web address – bank.sbi, instead of the earlier sbi.co.in. The bank has been able to acquire the highest domain protocol, known as generic Top Level Domain (gTLD). Usually adoption of gTLD enables an organization to use its corporate name as its website’s top-level identifier, instead of using the traditional .com or co.in. The bank becomes the first banking organization in India to use gTLD for its internet presence and providing an exclusive experience of assurance and security to its customers. The bank said the existing web address will remain active till customers become familiar with operating through the new address. It also said its own gTLD aims at simplifying the digital experience of customers and brings in enhanced security against phishing and lookalike websites. Due to its non-replicability, a gTLD site like .sbi conveys an assurance to the customer that the site is authorized, genuine and is not an inappropriate or phishing site, it added. SBI’s chairman, Smt. Arundhati Bhattacharya said that SBI being the largest bank has always been the pioneer in adapting new technology. SBI has always believed in providing high-tech yet secure internet experience to its customers. Bank’s own gTLD is another step in this direction, she added.