State Bank of India has unveiled a new brand identity. The bank said the new identity is intended to position it as a technology savvy, modern and progressive bank, ready to meet the financial needs of all Indians. While the legendary SBI monogram has been the de-facto symbol of State Bank of India, combining it with the abbreviated SBI word mark is pivotal to the new identity. It makes the brand more concise, modern and approachable, infusing new energy, while retaining its core values, the bank said in a statement. The new brand identity comes in the wake of the merger of five associate banks and the Bharatiya Mahila Bank with SBI and making the bank one among the top 50 in the world. SBI chairperson Arundhati Bhattacharya said in recent years, SBI has accelerated its efforts towards developing digital products and services. Also, along with the merger, the bank now becomes one of top 50 global banks and a need was felt to position the bank as a contemporary brand, ready to connect with a diverse audience in a world that is rapidly going digital.