State Bank of India has accomplished a rare feat on the social media. It has garnered 1,00,00,000+ fans on Facebook. This makes the bank the first bank globally to achieve this landmark, which is a recognition of the bank’s customer engagement and customer activity. The bank said it has also been regularly featured on the Twitter Advertiser Index, for generating maximum engagement among consumers on the platform. This is important for the bank because its foray into the social media space is geared towards catering to the needs of its customers with information and transparency. The bank said it is striving to provide a well-rounded digital experience for its customers with various products and services using a strong social media strategy and presence.
