IndusInd Bank is enhancing its customer engagement processes by tying up with IBM to use the latter’s cloud commerce solutions. The solutions are expected to help improve the manner in which the bank interacts with its customers and enhance its cross-sell platforms. As a part of a three-year strategic agreement, IBM will provide a cloud and predictive analytics based multi-channel campaign management solution that enables the bank to strengthen its online banking presence while improving the product holding per customer. This is a first of its kind project for Indian banking industry and IBM will combine its Digital Marketing and Analytics consulting, hardware, software, cloud, and business process services offerings to provide digital marketing as a service which helps centralize and standardize activities such as campaign planning, execution and management, while infusing deep analytics and process expertise. As a result, banks can better understand customer behavior and increase quality of campaign execution without having to incur the cost of setting up full infrastructure in-house. Sameer Gupta, head Personal Banking & Decision Sciences, IndusInd Bank said the bank’s objective is to build a cognitive framework powered by an automated marketing platform in conjunction with advanced analytical models which enables us to engage with our clients in a relevant and timely manner. This unique managed marketing partnership with IBM is helping the bank to leverage its market leading UNICA platform as well as the proven expertise in technology delivery. It allows the bank to focus on client and business delivery without having to worry about technology components, capital costs, operations management and talent management, he added.
