ICICI Bank has launched a mobile banking app – Mera iMobile – for rural customers that allow them to access banking services as well as information on agricultural related services. The app is available for bank customers as well as others. It is operational in 11 languages. It allows users in rural areas to avail as many as 135 services on their mobile phones, helping them to save the time and cost of visiting a branch to avail these services. The services include Kisan Credit Card, Gold Loan, Farm Equipment Loan and loans to Self-Help Groups (SHGs). The app also enables them to undertake an array of frequently used banking services from their smartphone, without using mobile internet services. It is also the first banking app to offer agriculture related information like crop-wise mandi prices of nearly 230 crop varieties across 460 mandis. It also displays taluka-wise weather update for close to 3700 talukas across and over 300 districts, aiding farmers to plan their sowing and harvesting activities conveniently and in an informed manner.
