ICICI Bank has introduced instant credit cards. This first-of-its-kind offering in the Indian banking industry allows savings account customers of the bank to get a credit card instantly, in a completely digital and paperless manner. This new offering enables a few lakhs of pre-qualified customers to instantly get the credit card number and other important details online, using which, he/she can immediately start shopping online, without having to wait for the physical card to arrive. The facility significantly improves customer experience as it allows to choose from a suite of credit cards and create a credit card instantly. Available round-the-clock and on all days, a customer can get a credit card instantly with a credit limit of up to Rs 4 lakh based on pre-checked bureau scores. The application procedure also incorporates an additional level of authentication in order to make the security of the offering robust. Customers will also get the physical credit card within few working days. Anup Bagchi, ED of the bank said at ICICI Bank, the philosophy is ‘Ready for You. Ready for Tomorrow’. And the bank is committed to offer innovative products and services to our customers at the fastest possible speed and with the highest level of convenience, he added. Currently, this facility to apply for a credit card in–a-flash is available through the bank’s internet banking platform. It will also be available shortly on iMobile, the Bank’s mobile banking application.
